Credentials

Overview

  • 15 years of marketing communications experience—agency, corporate, non-profit
  • Strategic and creative support for major international brands—Ashley HomeStore, Verizon, Toshiba, Charter Spectrum, and more
  • Speaker at renown marketing conferences
  • Extensive promotional experience for major entertainment networks—NBC Olympics, NCAA March Madness, FIFA World Cup, PGA Tour, HBO, Showtime, NHL.com, FOX Sports, and more
  • Skilled copywriter crafting strategic, cross-platform messaging
  • Experienced content manager
  • Savvy social media manager, creating and maintaining social marketing experiences
  • Creative designer, experienced Adobe Creative Suite user
  • Web design/user experience and online marketing
  • WordPress pro
  • Corporate training and RFP/RFI experience
  • Post-graduate teaching experience
  • International marketing experience
  • IPO communications/NASDAQ liaison for information and online media

Professional Experience

Download Résumé

  • Ashley Furniture HomeStore – Creative Services Manager –

    Corporate communications and creative services management—execution of design and messaging for corporate events, internal publications, in-store POP, social media campaigns, and more—to drive regional sales and operations efficiencies (in Central & Western New York, Central Pennsylvania, Ohio) for the nation’s #1 furniture retailer.

  • Brandcrush – Partner, Creative Director – Merged consulting business to form a partnership for marketing, communications, and design for a wide variety iconic local and national brands,  2013 – present
  • Marketing Strategy Consultant & Designer – Clients include Ashley Furniture Homestore, University of Pittsburgh Bradford, Darien Lake Theme Park, TEDxBuffalo, Buffalo Museum of Science, and a variety of other businesses and individuals, 2003 – 2013
  • Synacor, Inc. – Buffalo, NY – Corporate Marketing & Communications, 2008 – 2014
  • St. Bonaventure University – St. Bonaventure & Hamburg, NY – Integrated Marketing Communications Adjunct Professor, 2008 – 2011
  • Mellon Creative Group – Ellicottville, NY – Creative Director,  2004 –  2008
  • NBC News – New York, New York – Shadowing Experience, The Today Show and other popular network productions, Fall 2004
  • Institute of Practitioners in Advertising – London, UK – Marketing Intern, Summer 2004
  • Cattaraugus County Arts Council – Allegany, NY – Marketing & Programs Manager, 2003

Education

  • St. Bonaventure University  – Master of Arts, Integrated Marketing Communications, December 2004
  • Somerville College at Oxford Univesrity  – Master of Arts Study Abroad, International Marketing, Summer 2004
  • St. Bonaventure University  – Bachelor of Arts, Philosophy major, English minor, Business concentration, May 2003

Organizations & Volunteerism

  • TEDx Buffalo – Organizer – Marketing, Design, Social Media, 2012 – present
  • Social Media Club Buffalo – Board of Directors/Marketing Chair, 2010 – 2012, current member
  • Special Olympics New York State Summer Games – Marketing & Public Relations Committee, Summer 2012
  • Emerging Leaders in the Arts – Founding Board Member of a local division of Americans for the Arts – Marketing Chair, 2008 – 2010

Accolades & Experiences

  • Award-winning Vine video submission for CableLabs, 2014
  • Work on campaings for award winning submissions – Broadcasting & Cable’s Digital All-Stars List and TV of Tomorrow Leadership Awards, 2014
  • Social Media Summit NYC, 2013
  • Infotech Niagara Social Media Award, Buffalo, NY – Finalist, Social Media Club Buffalo, 2012
  • Leader of web efforts surrounding the IPO launch process for a publicly traded company, 2011
  • Editor and layout manager of national white paper publication, “TVE 101: A Guide for MVPDs and Programmers,” 2010
  • Attendee – Mark Hellinger Media Excellence Awards, New York, NY, 2005
  • NeighborWorks America – Certified Marketing Consultant, NY Division, 2005 – 2007
  • Defended graduate thesis, “Transitioning into the Natural Personal Care Industry,” working with Bath & Body Works, 2004
  • Studied at Oxford University and worked in London, UK, 2004
  • Defended undergraduate thesis, “The Ontological Argument” with high pass honors, 2003
  • St. Bonaventure University Philosophic Excellence Honorable Mention, 2003
  • St. Bonaventure University Mock Trial National Competition, 2002

One reply on “Credentials”

  1. Kate, Hey, thanxs for all of your talents and prep work in setting up the upcoming Buffalo TED program on 14 October. Looks like a “smash” event. Looking forward to meeting you,
    PAX Don Wood Hamburg, NY

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